Dr. James L. Chestnut B.Ed. M.Sc. D.C. C.C.W.P. Full Bio

In this era of seemingly endless promises from “miracle” supplements we have chosen to create a company where both practitioners and the public can go to receive scientific, ethical, and understandable nutritional products and information. The fact is that there is so much misinformation being disseminated that if one followed all the advice they would go bankrupt purchasing all the recommended supplements! Most disturbingly, they would do so without EVER regaining their health. At Innate Choice® we find this both disturbing and unacceptable and we have chosen to create a solution.

The vast amount of misleading nutritional information is the result of both unethical marketing practices and confusion regarding the difference between wellness supplements and nutritional therapies. Wellness supplements are designed to supply the required nutrients for the genetic expression of health and the prevention of illnesses that are the result of deficiencies in these required nutrients. Nutritional therapies are just that, therapies to treat the effects of nutritional deficiencies. The problem with nutritional therapy is that the deficiency does not get addressed!

Here at Innate Choice® we have chosen to clarify and simplify nutrition and supplementation. The only wellness supplements that are worth purchasing are those that are addressing an essential requirement for health. In other words, if you are missing an essential nutrient from your diet and you can’t get it with a reasonable dietary change then supplementation is prudent. You should NOT be taking supplements to treat illness, you should be addressing the nutritional deficiencies that are causing and/or contributing to your state of illness. This is a fundamental and crucial distinction that guides all of our product development here at Innate Choice®.

We will only ever develop products that address deficiencies that cannot be addressed with reasonable dietary changes. When you purchase an Innate Choice® product you can be sure that it is a product that is necessary and beneficial for Every Body - Every Day - For Life!™